Accelerate nurture, improve win rates, and understand content performance
WITH PATHFACTORY'S INTELLIGENT CONTENT PLATFORM
How Content Intelligence Drives Digital Transformation for B2B Marketers
Learn more about content intelligence and how it gives marketers across the organization a 360-degree view of content throughout the buyer’s journey so you can take a more data-driven approach to your marketing strategy.
"PathFactory provides great insights into content consumption across all of our assets. It makes it easy to gauge buyer intent and react to those who are heavily engaged."
Adam Kaiser
Senior Vice President, Global Marketing
GAN Integrity
Senior Vice President, Global Marketing
GAN Integrity
Increase revenue
Reduce friction by building real-time content journeys using AI and eliminating hard gating.
Better engagement data
Focus your sales and marketing efforts where your audience is spending the most time.
Reduce costs
Get the most out of every (expensive) click by giving your audience everything they need in real-time.
WITHOUT PATHFACTORY
B2B marketing status quo
Friction for your audience. Dead-end destinations, unnecessary gates, and impossible-to-find content.- Poor engagement signals for you. Clicks, forms fills, and page visits don’t tell you if your audience has actually consumed your content.
WITH PATHFACTORY
Frictionless B2B marketing
Create micro-personalized content journeys for your audience in real time based on their content consumption history.- Crystal clear engagement signals for you. Identify sales-ready buyers, and which content and channels are working based on time spent consuming content.
Removing friction from B2B marketing and sales
OUR CUSTOMERS
HAVE SPOKEN!
HAVE SPOKEN!
At PathFactory, we work hard to provide an outstanding customer experience every step of the way, from onboarding and tech support to recommendations and best practices. We’re honored to receive top marks from G2 for quality of support, scoring 9.4 out of 10.
