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		<lastmod>2019-05-01T17:36:31+00:00</lastmod>
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		<lastmod>2019-05-01T17:36:31+00:00</lastmod>
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		<lastmod>2019-05-01T17:36:32+00:00</lastmod>
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		<lastmod>2019-07-12T19:39:05+00:00</lastmod>
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		<lastmod>2019-07-12T19:39:53+00:00</lastmod>
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		<lastmod>2020-12-21T21:14:17+00:00</lastmod>
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		<lastmod>2020-12-23T21:55:55+00:00</lastmod>
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		<lastmod>2020-12-29T16:32:32+00:00</lastmod>
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		<lastmod>2020-12-29T16:40:14+00:00</lastmod>
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		<lastmod>2020-12-29T16:57:24+00:00</lastmod>
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		<lastmod>2020-12-29T17:37:50+00:00</lastmod>
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		<lastmod>2020-12-29T18:04:45+00:00</lastmod>
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		<lastmod>2020-12-29T19:14:41+00:00</lastmod>
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		<lastmod>2020-12-30T17:04:21+00:00</lastmod>
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		<lastmod>2020-12-30T17:06:46+00:00</lastmod>
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		<loc>http://54.157.199.32/blog/content-recommendations/</loc>
		<lastmod>2020-12-30T17:07:24+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2015/07/Blog_Master2_HERO-2000x800-copy.png</image:loc>
			<image:title><![CDATA[content recommendations]]></image:title>
			<image:caption><![CDATA[Background image showing block several shapes in different colours with a Blue and off white background.]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/sigstr-integration/</loc>
		<lastmod>2020-12-30T17:08:03+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2018/11/Nov7_BetterTogether_HERO-2000x800.png</image:loc>
			<image:title><![CDATA[Nov7_BetterTogether_HERO 2000x800]]></image:title>
			<image:caption><![CDATA[Header image with a dark blue and white background with block shapes.]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2018/11/Sigstr_PF_Screenshot1.png</image:loc>
			<image:caption><![CDATA[PathFactory and Sigstr integration]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2018/11/Sigstr_PF_Screenshot2.png</image:loc>
			<image:caption><![CDATA[PathFactory and Sigstr integration]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2018/11/Sigstr_PF_Screenshot3.png</image:loc>
			<image:caption><![CDATA[PathFactory and Sigstr integration]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/holiday-blog-post-sing-along/</loc>
		<lastmod>2020-12-30T17:09:16+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2018/12/Dec11_HolidayVid_HERO-2000x800.png</image:loc>
			<image:title><![CDATA[holiday blog post]]></image:title>
			<image:caption><![CDATA[Header Image with a Green Background with cartoon patterned Christmas Trees, thumbnail for the video with a man in a suit at a desk with Christmas decorations on it.]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/was-your-last-campaign-successful/</loc>
		<lastmod>2020-12-30T17:10:22+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2018/10/Sept26_5Questions_HERO-2000x800-1.png</image:loc>
			<image:title><![CDATA[Sept26_5Questions_HERO 2000x800 (1)]]></image:title>
			<image:caption><![CDATA[Dark Blue Background with block shapes and squares with question marks.]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/improve-funnel-conversion-raise-from-dead/</loc>
		<lastmod>2020-12-30T18:20:00+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2018/10/Oct31_TheFunneling_Banners_HERO-2000x800.png</image:loc>
			<image:title><![CDATA[improve funnel conversion]]></image:title>
			<image:caption><![CDATA[Header Image showing a spooky cartoon image with twisted trees and hand coming out of the ground with the moon in the background on a dark blue background.]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/b2b-twitter-verification/</loc>
		<lastmod>2020-12-30T18:20:05+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2018/01/PF_Blog_Master_HERO-2000x800-copy-14.png</image:loc>
			<image:title><![CDATA[PF_Blog_Master_HERO 2000x800 copy 14]]></image:title>
			<image:caption><![CDATA[Header image showing a phone on a wooden table next to a coffee, the phone is on the Twitter log in screen and has blue twitter logos to the right on it with a large white tick on a blue background.]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/stephen-streich-lookbookhq/</loc>
		<lastmod>2020-12-30T18:21:13+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2017/06/PF_Blog_Master_HERO-2000x800-copy-6.png</image:loc>
			<image:title><![CDATA[PF_Blog_Master_HERO 2000x800 copy 6]]></image:title>
			<image:caption><![CDATA[Background Header Image showing half of a laptop from an arial view next to some blue and white block shapes on a Dark Blue and Light Grey background.]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/abm-buyer-relationships/</loc>
		<lastmod>2020-12-30T18:22:27+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2018/10/Oct17_Nudge_HERO-2000x800.png</image:loc>
			<image:title><![CDATA[abm buyer relationships]]></image:title>
			<image:caption><![CDATA[Header Image with a dark blue background. Cartoon to the right shows a a women with a briefcase crossing a gap with a large hand helping her cross the gap.]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/sales-marketing-therapy-lead-quality/</loc>
		<lastmod>2020-12-30T18:23:31+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2018/10/Oct9_SalesMarketing_HERO-2000x800.png</image:loc>
			<image:title><![CDATA[lead quality]]></image:title>
			<image:caption><![CDATA[Header Image showing two gentlemen in shirts back to back leaning against each other smiling with a dark blue background.]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/adobe-marketo-acquisition-exciting-for-marketers/</loc>
		<lastmod>2020-12-30T18:24:40+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2018/09/Blog_AdobeMarketo_HERO-2000x800.png</image:loc>
			<image:title><![CDATA[adobe marketo]]></image:title>
			<image:caption><![CDATA[Title Image showing Adobe Logo next to the Marketo Logo on a cartoon computer monitor along with a blue and teal background]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/channelpanel-website-optimization/</loc>
		<lastmod>2020-12-30T18:29:35+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2018/08/website_HERO-2000x800-copy.png</image:loc>
			<image:title><![CDATA[channel panel: website]]></image:title>
			<image:caption><![CDATA[Channel Panel Webinar Series Banner Image showing the 4 panelist for this event which is focused around the Channel: Website]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/pathfactory-drift-integration/</loc>
		<lastmod>2020-12-30T18:33:22+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2018/12/Screen-Shot-2018-12-17-at-10.35.06-AM.png</image:loc>
			<image:caption><![CDATA[PathFactory Drift integration]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2018/12/Screen-Shot-2018-12-17-at-10.38.26-AM.png</image:loc>
			<image:caption><![CDATA[Drift PathFactory integration]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/how-to-enable-b2b-content-bingeing/</loc>
		<lastmod>2021-01-04T18:17:43+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2018/12/Dec10_EnableBingeing_HERO-2000x800.png</image:loc>
			<image:title><![CDATA[content bingeing]]></image:title>
			<image:caption><![CDATA[content bingeing]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/what-can-b2b-marketers-learn-from-ikea/</loc>
		<lastmod>2021-01-04T18:18:54+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2015/05/PF_Blog_Master_HERO-2000x800-copy-6.png</image:loc>
			<image:title><![CDATA[PF_Blog_Master_HERO 2000x800 copy 6]]></image:title>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/capitalizing-on-buyer-intent-updating-our-definition-of-engagement/</loc>
		<lastmod>2021-01-04T18:19:38+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2015/06/Blog_Master2_HERO-2000x800-copy-7.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 7]]></image:title>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/treat-your-prospects-like-people-8-dos-and-donts-for-using-forms/</loc>
		<lastmod>2021-01-04T18:20:47+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2015/07/Blog_Master2_HERO-2000x800-copy-7.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 7]]></image:title>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/hot-off-the-presses-engagement-in-the-netflix-era-new-research-on-on-demand-nurturing/</loc>
		<lastmod>2021-01-04T18:21:41+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2015/06/Blog_Master2_HERO-2000x800-copy-10.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 10]]></image:title>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/cooking-for-chefs-or-what-ive-learned-marketing-to-marketers/</loc>
		<lastmod>2021-01-04T18:22:44+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2015/06/Blog_Master2_HERO-2000x800-copy-9.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 9]]></image:title>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/moneyball-marketing-5-ways-marketers-can-game-the-system-with-engagement-metrics/</loc>
		<lastmod>2021-01-04T18:23:33+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2015/06/Blog_Master2_HERO-2000x800-copy-8.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 8]]></image:title>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/infographic-welcome-to-the-netflix-era-of-marketing/</loc>
		<lastmod>2021-01-04T18:28:03+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2015/07/Blog_Master2_HERO-2000x800-copy-6.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 6]]></image:title>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/break-on-through-to-the-other-side-3-reasons-why-marketers-need-to-think-beyond-the-click/</loc>
		<lastmod>2021-01-04T19:04:55+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2017/05/Blog_Master2_HERO-2000x800-copy-7.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 7]]></image:title>
			<image:caption><![CDATA[Decorative blocks on a yellow and red background]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/explaining-modern-marketing-to-my-mom/</loc>
		<lastmod>2021-01-04T19:07:58+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2016/05/Blog_Master2_HERO-2000x800-copy.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy]]></image:title>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/4-ways-cold-calling-is-like-stand-up-and-tips-for-killing-on-your-next-cold-call/</loc>
		<lastmod>2021-01-04T19:09:38+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2015/09/Blog_Master2_HERO-2000x800-copy.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy]]></image:title>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/content-engagement-strategies-b2b-marketers-should-steal-from-digital-publishers/</loc>
		<lastmod>2021-01-04T19:10:26+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2017/08/Blog_Master2_HERO-2000x800-copy-10-2.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 10]]></image:title>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/5-surefire-ways-to-mess-up-your-next-marketing-project/</loc>
		<lastmod>2021-01-04T19:13:54+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2015/10/Blog_Master2_HERO-2000x800-copy-4.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 4]]></image:title>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/what-i-learned-at-space-camp/</loc>
		<lastmod>2021-01-04T19:15:28+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2016/05/Blog_Master2_HERO-2000x800-copy.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy]]></image:title>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/explaining-modern-marketing-to-my-mom-part-2/</loc>
		<lastmod>2021-01-04T19:23:09+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2016/06/Blog_Master2_HERO-2000x800-copy-2.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 2]]></image:title>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/4-things-b2b-marketers-can-be-thankful-for/</loc>
		<lastmod>2021-01-04T19:25:38+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2015/11/Blog_Master2_HERO-2000x800-copy-7.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 7]]></image:title>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/explaining-modern-marketing-to-my-mom-part-4/</loc>
		<lastmod>2021-01-04T19:41:57+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2017/10/Blog_Master2_HERO-2000x800-copy-4.png</image:loc>
			<image:title><![CDATA[on-demand marketing]]></image:title>
			<image:caption><![CDATA[Decorative blocks]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/from-love-at-first-sight-to-lasting-value-4-ways-to-make-the-most-of-your-marketing-tech-investment/</loc>
		<lastmod>2021-01-04T19:44:08+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2016/08/Blog_Master2_HERO-2000x800-copy-9.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 9]]></image:title>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/4-things-you-can-learn-about-personalization-from-a-6-year-old/</loc>
		<lastmod>2021-01-04T19:44:55+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2016/01/Blog_Master2_HERO-2000x800-copy-6.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 6]]></image:title>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/why-your-most-sales-ready-leads-are-like-secret-admirers/</loc>
		<lastmod>2021-01-04T19:45:50+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2017/09/Blog_Master2_HERO-2000x800-copy-8.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 8]]></image:title>
			<image:caption><![CDATA[Decorative blocks]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/holes-or-drills-are-you-marketing-a-product-or-the-solution-to-a-problem/</loc>
		<lastmod>2021-01-04T19:46:43+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2017/05/Blog_Master2_HERO-2000x800-copy-7.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 7]]></image:title>
			<image:caption><![CDATA[Decorative blocks on a yellow and red background]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/10-tips-for-improving-your-form-strategy/</loc>
		<lastmod>2021-01-04T19:51:20+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2017/06/PF_Blog_Master_HERO-2000x800-copy-6.png</image:loc>
			<image:title><![CDATA[PF_Blog_Master_HERO 2000x800 copy 6]]></image:title>
			<image:caption><![CDATA[Background Header Image showing half of a laptop from an arial view next to some blue and white block shapes on a Dark Blue and Light Grey background.]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/catching-the-next-big-wave-what-b2b-marketers-can-learn-from-surfing/</loc>
		<lastmod>2021-01-04T19:53:06+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2017/09/Blog_Master2_HERO-2000x800-copy-8.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 8]]></image:title>
			<image:caption><![CDATA[Decorative blocks]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/geek-out-with-chris-part-2/</loc>
		<lastmod>2021-01-04T19:57:28+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2017/11/Blog_Master2_HERO-2000x800-copy-5.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 5]]></image:title>
			<image:caption><![CDATA[Decorative blocks on beige background. Image of an Apple laptop and notebook with pen. PathFactory logo on bottom left side]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/making-account-based-marketing-work-at-scale/</loc>
		<lastmod>2021-01-04T19:58:32+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2017/06/PF_Blog_Master_HERO-2000x800-copy-6.png</image:loc>
			<image:title><![CDATA[PF_Blog_Master_HERO 2000x800 copy 6]]></image:title>
			<image:caption><![CDATA[Background Header Image showing half of a laptop from an arial view next to some blue and white block shapes on a Dark Blue and Light Grey background.]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/it-takes-a-village-account-based-marketing-tech-companies-form-the-abm-leadership-alliance-to-share-expertise/</loc>
		<lastmod>2021-01-04T19:59:47+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2017/09/Blog_Master2_HERO-2000x800-copy-8.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 8]]></image:title>
			<image:caption><![CDATA[Decorative blocks]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/a-balanced-diet-for-modern-marketing-success-healthy-lessons-from-oracle-mme/</loc>
		<lastmod>2021-01-04T20:01:09+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2016/05/Blog_Master2_HERO-2000x800-copy.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy]]></image:title>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/geek-out-with-chris-part-1/</loc>
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		<loc>http://54.157.199.32/blog/lead-scoring-bots/</loc>
		<lastmod>2021-01-06T18:00:26+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2017/11/July25_KillerBots_HERO-2000x800-2.png</image:loc>
			<image:title><![CDATA[July25_KillerBots_HERO 2000x800]]></image:title>
			<image:caption><![CDATA[Evil robot with mini-robots holding signs with numbered scores floating around the robot]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/storytelling-marketing-owais-farooqui/</loc>
		<lastmod>2021-01-06T18:12:41+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2017/09/Blog_Master2_HERO-2000x800-copy-8.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 8]]></image:title>
			<image:caption><![CDATA[Decorative blocks]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/engagement-economy-marketo-report/</loc>
		<lastmod>2021-01-06T18:13:27+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2017/11/Blog_Master2_HERO-2000x800-copy-5.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 5]]></image:title>
			<image:caption><![CDATA[Decorative blocks on beige background. Image of an Apple laptop and notebook with pen. PathFactory logo on bottom left side]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/invoca-buyer-experience/</loc>
		<lastmod>2021-01-06T19:13:51+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2019/01/Jan30_Invoca_HERO-2000x800.png</image:loc>
			<image:title><![CDATA[buyer experience]]></image:title>
			<image:caption><![CDATA[buyer experience]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/series-b-funding/</loc>
		<lastmod>2021-01-06T19:14:26+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2017/09/Blog_Master2_HERO-2000x800-copy-8.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 8]]></image:title>
			<image:caption><![CDATA[Decorative blocks]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/the-attention-economy-how-traditional-marketing-is-failing-fast-moving-buyers/</loc>
		<lastmod>2021-01-06T19:15:12+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2017/10/Blog_Master2_HERO-2000x800-copy-4.png</image:loc>
			<image:title><![CDATA[on-demand marketing]]></image:title>
			<image:caption><![CDATA[Decorative blocks]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/an-exciting-milestone-series-a-funding-announcement/</loc>
		<lastmod>2021-01-06T19:17:02+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2016/08/Blog_Master2_HERO-2000x800-copy-9.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 9]]></image:title>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/pathfactory-deloitte-technology-fast-50/</loc>
		<lastmod>2021-01-06T19:18:47+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2018/11/Untitled-20_HERO-2000x800.png</image:loc>
			<image:title><![CDATA[Untitled-20_HERO 2000x800]]></image:title>
		</image:image>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2018/05/productpage_hero.png</image:loc>
			<image:caption><![CDATA[Decorative image showing the back end of the PathFactory platform]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/analyticstoday-nick-edouard-marketing-funnel/</loc>
		<lastmod>2021-01-06T19:22:03+00:00</lastmod>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/the-one-major-thing-holding-b2b-marketers-back-from-harnessing-ai/</loc>
		<lastmod>2021-01-06T19:22:52+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2019/06/Jun21_AIeBook-04.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/why-ultimate-testing-champion/</loc>
		<lastmod>2021-01-06T19:26:37+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2019/05/PF_AvsB_Landingpage-02.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/questions-landing-pages/</loc>
		<lastmod>2021-01-06T22:22:10+00:00</lastmod>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/marketing-leaders-respond-b2b-research/</loc>
		<lastmod>2021-01-06T22:28:48+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2019/04/April3_CMORespond_Heinz_Carlos-Araujo-copy.png</image:loc>
			<image:caption><![CDATA[Photo: Elle Woulfe VP of Marketing, PathFactory]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2019/04/April3_CMORespond_Heinz_Matt-Heinz-.png</image:loc>
			<image:caption><![CDATA[Photo: Matt Heinz President, Heinz Marketing]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2019/04/April3_CMORespond_Heinz_Mervyn-Alamgir-.png</image:loc>
			<image:caption><![CDATA[Mervyn Alamgir Senior Director, Demand Generation and Customer Marketing, TIBCO]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2019/04/April3_CMORespond_Heinz_Jim-Williams-.png</image:loc>
			<image:caption><![CDATA[Jim Williams VP of Marketing, BlueCat]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2019/04/April3_CMORespond_Heinz_Justin-Keller-.png</image:loc>
			<image:caption><![CDATA[Justin Keller VP of Marketing, Sigstr]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2019/04/April3_CMORespond_Heinz_Tyler-Lessard-.png</image:loc>
			<image:caption><![CDATA[Tyler Lessard VP of Marketing, Vidyard]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2019/04/April3_CMORespond_Heinz_Carlos-Araujo.png</image:loc>
			<image:caption><![CDATA[Carlos Araujo Director, Demand Gen &amp; Revenue Ops, Enghouse Networks]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/enabling-buyers-b2b-growth-podcast/</loc>
		<lastmod>2021-01-06T22:30:00+00:00</lastmod>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/pathfactory-g2-user-generated-content/</loc>
		<lastmod>2021-01-06T22:34:29+00:00</lastmod>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/content-data-enabling-buyers/</loc>
		<lastmod>2021-01-06T22:41:39+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2019/03/March20_ContentData_HERO-2000x800.png</image:loc>
			<image:title><![CDATA[content data]]></image:title>
			<image:caption><![CDATA[content data]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/heinz-survey-cmo-buyers-journey/</loc>
		<lastmod>2021-01-07T13:13:17+00:00</lastmod>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/7-twitter-to-handles-to-follow-b2bmx/</loc>
		<lastmod>2021-01-07T13:15:58+00:00</lastmod>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/a-b-testing-champion-recording-highlights/</loc>
		<lastmod>2021-01-07T13:17:49+00:00</lastmod>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/sales-and-marketing-challenges/</loc>
		<lastmod>2021-01-07T13:18:50+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2019/07/July17_3challenges_THUMB-1380x730.png</image:loc>
			<image:title><![CDATA[sales and marketing challenges]]></image:title>
			<image:caption><![CDATA[Three Hands Holding Three Lemons on a light blue background]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/gdpr-email-finny-award/</loc>
		<lastmod>2021-01-07T13:44:08+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2019/05/GDPR-Wars.png</image:loc>
			<image:caption><![CDATA[PathFactory GDPR Wars: An opt-in long ago in an email far, far away. . .   It is a dark time for B2B.  Imperial marketing forces have wrestled control of every prospect’s data in the galaxy.  Armed with their feared Marketing Automation arsenal, they wield enough power to destroy entire inboxes.  Unknown to the dark side of B2B, rebellious forces have constructed a new hope.  A tool for audiences everywhere to take back control of their data and restore freedom to inboxes everywhere.  Its name is GDPR.Here at PathFactory, we are proud members of the GDPR rebellion and pledge allegiance to data transparency, security, and delivering only content that you’re interested in for as long as you want to receive it.  You can unsubscribe at any time and our Privacy Policy is always available for more details.  So, brave marketer, will you join us in the fight against imperial marketing villainy? 1. Yes! I want to receive all marketing emails from PathFactory 2. Yes, but I only want to receive certain marketing emails from PathFactory.]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/bad-b2b-content-experiences/</loc>
		<lastmod>2021-01-07T14:01:24+00:00</lastmod>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/biggest-marketing-challenges-up-at-night/</loc>
		<lastmod>2021-01-07T14:03:11+00:00</lastmod>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/webinar-landing-pages-makeover/</loc>
		<lastmod>2021-01-07T14:24:50+00:00</lastmod>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/its-the-end-of-the-funnel-and-i-feel-fine/</loc>
		<lastmod>2021-01-07T14:54:54+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2016/06/Blog_Master2_HERO-2000x800-copy-2.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 2]]></image:title>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/3-elements-content-activation-strategy/</loc>
		<lastmod>2021-01-07T15:00:19+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2018/06/June13_eBook_HERO-2000x800-copy-2.png</image:loc>
			<image:title><![CDATA[content activation strategy]]></image:title>
			<image:caption><![CDATA[content activation strategy]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/channelpanel-paid-ads-social/</loc>
		<lastmod>2021-01-08T02:26:26+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2018/09/Sept5_PaidSocial_HERO-2000x800.png</image:loc>
			<image:title><![CDATA[paid ads]]></image:title>
			<image:caption><![CDATA[paid ads]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/b2bchannelpanel-email/</loc>
		<lastmod>2021-01-08T02:28:32+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2018/09/Sept19_Email_HERO-2000x800-copy.png</image:loc>
			<image:title><![CDATA[email marketing]]></image:title>
			<image:caption><![CDATA[email marketing]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/why-great-gate-debate/</loc>
		<lastmod>2021-01-08T03:15:53+00:00</lastmod>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/channelpanel-marketing-measurement/</loc>
		<lastmod>2021-01-08T03:16:36+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2018/08/CrossChannel_HERO-2000x800-copy.png</image:loc>
			<image:title><![CDATA[marketing measurement]]></image:title>
			<image:caption><![CDATA[marketing measurement]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/content-activation-case-studies/</loc>
		<lastmod>2021-01-08T03:17:49+00:00</lastmod>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/channelpanel-content-syndication/</loc>
		<lastmod>2021-01-08T03:19:18+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2018/08/ContentSyndication_HERO-2000x800-copy.png</image:loc>
			<image:title><![CDATA[ContentSyndication_HERO 2000x800 copy]]></image:title>
			<image:caption><![CDATA[content syndication]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/future-of-b2b-marketing/</loc>
		<lastmod>2021-01-08T03:19:30+00:00</lastmod>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/how-pathfactory-impacts-seo/</loc>
		<lastmod>2021-01-08T03:21:25+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2016/05/Blog_Master2_HERO-2000x800-copy.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy]]></image:title>
		</image:image>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2016/02/Content-Track-June-2019-.jpg</image:loc>
			<image:caption><![CDATA[Sample SmartDesk.ai PathFactory Track]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/how-reducing-friction-for-b2b-buyers-can-boost-conversion-revenue-3-examples-from-star-marketers/</loc>
		<lastmod>2021-01-08T03:22:08+00:00</lastmod>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/software-should-be-bought-not-sold-and-more-from-inbound-2019/</loc>
		<lastmod>2021-01-08T03:26:39+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2019/09/Artboard-4.png</image:loc>
			<image:title><![CDATA[Artboard 4]]></image:title>
			<image:caption><![CDATA[Inbound: Incumbents Anonymous , Experience Disruptors Personalized, with decorative blocks and a PathFactory Logo]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/3-award-winning-marketers-reveal-the-strategies-that-won-them-b2b-innovator-awards/</loc>
		<lastmod>2021-01-08T03:29:20+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2019/09/anne-wang-fireeye.jpeg</image:loc>
			<image:caption><![CDATA[Headshot of Anne Wang he Senior Director of Global Marketing Operations at FireEye]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2019/09/kelsi-doran-cisco.jpeg</image:loc>
			<image:caption><![CDATA[Headshot of Kelsi Doran, Marketing Technology Manager at Cisco]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2019/09/kellie-vahlsing.jpeg</image:loc>
			<image:caption><![CDATA[Headshot of Kellie Vahlsing, Director, Global Digital Demand Generation at OSIsoft.]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/5-new-things-you-can-learn-about-your-content-channel-performance-from-pathfactorys-new-reports/</loc>
		<lastmod>2021-01-08T03:33:47+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2019/09/PF_PA_Reports_PBL_Blog.png</image:loc>
			<image:title><![CDATA[PF_PA_Reports_PBL_Blog]]></image:title>
			<image:caption><![CDATA[Screen shots with Analytics from the PathFactory platform, on a blue background with decorative gold orange blocks]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2019/09/image5-e1569954551957.png</image:loc>
			<image:caption><![CDATA[Top 10 UTM Source by Unique visitor, with a break out of unique visitors and visitor binge rate.  Example from the PathFactory Platform]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/3-advanced-marketo-lead-nurture-tactics-for-revenue-focused-b2b-marketers/</loc>
		<lastmod>2021-01-08T03:47:53+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2019/10/Aug27_NurtureBuild_Banner.jpg</image:loc>
			<image:title><![CDATA[Aug27_NurtureBuild_Banner]]></image:title>
			<image:caption><![CDATA[Decorative image with white, green, orange blocks on a dark blue, violet background]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2019/10/Screen-Shot-2019-11-01-at-9.22.56-AM.png</image:loc>
			<image:caption><![CDATA[Image of a screenshot showing classification of content into slow, medium and fast lanes ]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2019/10/Screen-Shot-2019-11-01-at-9.32.20-AM.png</image:loc>
			<image:caption><![CDATA[Image screenshot on Change Engagement Program Stream]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/everyday-marketing-hosting-a-successful-webinar/</loc>
		<lastmod>2021-01-08T03:48:59+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2017/01/Blog_Master2_HERO-2000x800-copy-6.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 6]]></image:title>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/5-ways-to-repurpose-your-virtual-event-to-increase-roi/</loc>
		<lastmod>2021-02-08T14:15:14+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2021/02/ReUsingVirtualEventContent_Feature.png</image:loc>
			<image:title><![CDATA[ReUsingVirtualEventContent_Feature]]></image:title>
		</image:image>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2021/02/ReUsingVirtualEventContent_InfoGraphic-1.png</image:loc>
			<image:caption><![CDATA[Visual representation of stats mentioned in the article.]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/how-to-get-more-out-of-your-b2b-webinar-programs/</loc>
		<lastmod>2021-02-05T19:53:48+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2020/06/GetTheMostOfWebinars_Post2.png</image:loc>
			<image:title><![CDATA[GetTheMostOfWebinars_Post2]]></image:title>
			<image:caption><![CDATA[Decorative image with green background and with numbers]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2020/06/Screen-Shot-2020-04-23-at-2.31.36-PM.png</image:loc>
			<image:caption><![CDATA[Let your visitors binge on your PathFactory Content track]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2020/06/Screen-Shot-2020-04-23-at-2.32.16-PM.png</image:loc>
			<image:caption><![CDATA[Supercharge your content investment with Content Track ]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2020/06/Screen-Shot-2020-04-23-at-3.01.13-PM.png</image:loc>
			<image:caption><![CDATA[Drive demand generation using PathFactory Content Track ]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/new-buyer-enablement-capabilities/</loc>
		<lastmod>2021-02-12T21:10:55+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2019/05/Guide_2.gif</image:loc>
		</image:image>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2019/05/Conceirge_1.gif</image:loc>
			<image:caption><![CDATA[Scrolling image of Concierge]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/b2b-content-for-abm-buyers-journeys/</loc>
		<lastmod>2021-03-04T19:46:24+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2021/03/HowB2BContentPrograms_Feature.png</image:loc>
			<image:title><![CDATA[HowB2BContentPrograms_Feature]]></image:title>
			<image:caption><![CDATA[Blocks sinking in lava]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2021/03/HowB2BContentPrograms_Sinking1.png</image:loc>
			<image:caption><![CDATA[Number 1 on a block sinking in lava]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2021/03/Icon_ShapeStrategy-1.png</image:loc>
			<image:caption><![CDATA[Checkmark Icon, representing shaping strategy around a solution]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2021/03/Icon_Differentation-1.png</image:loc>
			<image:caption><![CDATA[A grid of yellow squares with one blue hexagon, representing differentiation]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2021/03/Icon_Outsource-1.png</image:loc>
			<image:caption><![CDATA[Gear with lines connecting to multiple people, representing outsourcing]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2021/03/Icon_Conversation-1.png</image:loc>
			<image:caption><![CDATA[Multiple speech bubbles, representing internal conversations]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2021/03/HowB2BContentPrograms_Sinking2.png</image:loc>
			<image:caption><![CDATA[Number 2 on a block sinking in lava]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2021/03/HowB2BContentPrograms_Sinking3.png</image:loc>
			<image:caption><![CDATA[Number 3 on a block sinking in lava]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2021/03/HowB2BContentPrograms_Sinking4.png</image:loc>
			<image:caption><![CDATA[Number 4 on a block sinking in lava]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2021/03/StoptheSalesDropVideo.png</image:loc>
			<image:caption><![CDATA[Screen of Reboot Content Panel]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/b2b-marketing-instagram/</loc>
		<lastmod>2021-05-05T18:01:47+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2017/10/image-6.png</image:loc>
			<image:title><![CDATA[To Instagram Or Not To Instagram? That Is The B2B Marketer’s Question]]></image:title>
			<image:caption><![CDATA[To Instagram Or Not To Instagram? That Is The B2B Marketer’s Question]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/b2b-lead-nurture-manual/</loc>
		<lastmod>2021-05-12T14:32:57+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2021/04/ManualforBuildingNurture_Banners_FeatureB.png</image:loc>
			<image:title><![CDATA[ManualforBuildingNurture_Banners_FeatureB]]></image:title>
			<image:caption><![CDATA[instruction manual with image of a funnel on the cover]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2021/04/MatchProspects_HR.png</image:loc>
			<image:caption><![CDATA[Thought bubble pointing to an individual prospect to reflect their interests]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2021/04/Slow_Snail_HR.png</image:loc>
			<image:caption><![CDATA[snail representing the slow lane of email frequency]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2021/04/Normal_Bike_HR.png</image:loc>
			<image:caption><![CDATA[Bicycle representing medium lane of email frequency]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2021/04/Fast_Car_HR.png</image:loc>
			<image:caption><![CDATA[car representing the fast lane of email frequency]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2021/04/ChooseContent_HR.png</image:loc>
			<image:caption><![CDATA[a white paper, industry report and video created for different stages of the buyer's journey]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2021/04/CustomEmail_HR.png</image:loc>
			<image:caption><![CDATA[PathFactory repurposes email content by altering the wording for different segments.]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2021/04/ConsiderRoadblocks_HR.png</image:loc>
			<image:caption><![CDATA[A construction barrier representing roadblocks in your nurture program]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2021/04/SqueezeEngagement_HR.png</image:loc>
			<image:caption><![CDATA[A click Icon being squeezed]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2021/04/StayAgile_HR.png</image:loc>
			<image:caption><![CDATA[A person running forward keeping a agile forward momentum]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/state-of-b2b-buyer-enablement-report/</loc>
		<lastmod>2021-07-13T16:31:39+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2021/05/BuyerEnablementReportSummary_Feature-1.png</image:loc>
			<image:title><![CDATA[BuyerEnablementReportSummary_Feature (1)]]></image:title>
			<image:caption><![CDATA[Report with pie chart and bar graph on the front cover]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/driving-digital-transformation-content-intelligence/</loc>
		<lastmod>2021-08-11T21:30:30+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2021/08/MerklePF_CI_ReportBanners_Linkedin.png</image:loc>
			<image:title><![CDATA[MerklePF_CI_ReportBanners_Linkedin]]></image:title>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/content-intelligence-roi/</loc>
		<lastmod>2021-09-08T18:45:54+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2021/06/ContentIntelligenceIntro_Forrester_Summery_Feature.png</image:loc>
			<image:title><![CDATA[ContentIntelligenceIntro_Forrester_Summery_Feature]]></image:title>
			<image:caption><![CDATA[Arrow with paper, book, report, video play button, binary code and text Drive ROI]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/g2-awards-summer-2021/</loc>
		<lastmod>2021-09-13T15:10:38+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2021/07/G2_2021Fall_Recognition_Feature.png</image:loc>
			<image:title><![CDATA[G2_2021Fall_Recognition_Feature]]></image:title>
			<image:caption><![CDATA[6 new G2 badges awarded to PathFactory in Fall '21, beneath the text: "Our customers have spoken!"]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/broken-process-b2b-content/</loc>
		<lastmod>2021-09-16T13:30:04+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2021/09/CIEbook_Part2_Banners_Feature-1.png</image:loc>
			<image:title><![CDATA[CIEbook_Part2_Banners_Feature]]></image:title>
			<image:caption><![CDATA[A cloud errupting between two broken wires, with an error sign in the background]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2021/09/CI_ebook_GraphicElements_B2BOrganizationStats.png</image:loc>
			<image:caption><![CDATA[Small crowd of people vs content tag: 41% of B2B organizations can view content performance metrics by audience, but only 34% can view by theme/topic.]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2021/09/MerklePF_CI-Ebook_13Pieces_Landscape.png</image:loc>
			<image:caption><![CDATA[Last-touch attribution model only shows final content asset consumed in the buyer's journey.]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2021/09/CI_ebook_GraphicElements_ContentStacks_Inverse_StatRed.png</image:loc>
			<image:caption><![CDATA[Large stack of papers: 77% of B2B organizations struggle with content waste &amp; poor utilization.]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2021/09/CI_OldStuff_Yellow_Landscape.png</image:loc>
			<image:caption><![CDATA[Obsolete technology: CD-rom, old phone, floppy disk, cassette tape, quill and abacus]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/what-is-content-intelligence/</loc>
		<lastmod>2021-09-24T17:23:39+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2021/05/ContentIntelligenceIntro_Forrester_Feature.png</image:loc>
			<image:title><![CDATA[ContentIntelligenceIntro_Forrester_Feature]]></image:title>
			<image:caption><![CDATA[Venn diagram with icons of computer monitor, brain with cogs, lightbulb and thumbs up sign]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/how-content-intelligence-works/</loc>
		<lastmod>2021-10-06T15:27:01+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2021/09/CIEbook_Part3_Banners_Feature-1.png</image:loc>
			<image:title><![CDATA[CIEbook_Part3_Banners_Feature]]></image:title>
			<image:caption><![CDATA[Open book with an arrow-shaped bookmark, gears and information sign]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2021/09/content-intelligence-journey.png</image:loc>
			<image:caption><![CDATA[Venn diagram showing visitor data overlapping with content data to reveal the complete content journey]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2021/09/content-intelligence-metadata.png</image:loc>
			<image:caption><![CDATA[A webpage put into multiple filing cabinets according to its meta data]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2021/09/content-roi-calculator2.png</image:loc>
			<image:caption><![CDATA[Equal content ROI calculator]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2021/09/content-roi-calculator.png</image:loc>
			<image:caption><![CDATA[Relative content ROI calculator]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2021/09/360-view-content.png</image:loc>
			<image:caption><![CDATA[An eye in the middle of 360 degrees, with a complete view of content across the buyer's journey]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/b2b-website-upgrades/</loc>
		<lastmod>2021-10-13T19:45:29+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2021/10/8WebsiteUpgrades_McMansion_Feature.png</image:loc>
			<image:title><![CDATA[8WebsiteUpgrades_McMansion_Feature]]></image:title>
			<image:caption><![CDATA[Mansion with private jet, convertible, tiger and gold chain]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2021/10/8WebsiteUpgrades_McMansion_Gate.png</image:loc>
			<image:caption><![CDATA[Closed gate of a mansion]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2021/10/8WebsiteUpgrades_McMansion_MovingBoxes.png</image:loc>
			<image:caption><![CDATA[Stack of boxes representing items ordered by theme]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://54.157.199.32/blog/content-intelligence-use-cases/</loc>
		<lastmod>2021-10-20T21:58:10+00:00</lastmod>
		<image:image>
			<image:loc>http://54.157.199.32/wp-content/uploads/2021/10/CIEbook_Part4_Banners_Feature.png</image:loc>
			<image:title><![CDATA[CIEbook_Part4_Banners_Feature]]></image:title>
			<image:caption><![CDATA[Opened packing box with eye, light bulb, book and arrows pointing outward]]></image:caption>
		</image:image>
	</url>
</urlset>
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